On March 14, 2022, the People's Committee of Quy Nhon city, Boston Consulting Group (BCG) and Hung Thinh Corporation have officially launched a tourism development project that promotes Quy Nhon to become a leading destination in Asia by 2030.
This is an activity following the strategic cooperation signing event "Quy Nhon Tourism - Asian vision" which took place in January 2022. Accordingly, the People’s Committee of Quy Nhon city, BCG Consulting Group and Hung Thinh Corporation cooperated to build a Quy Nhon tourism development project that focuses on planning a comprehensive, sustainable and safe tourism strategy with different values.
Mr. Ngo Hoang Nam - Chairman of the People’s Committee of Quy Nhon city affirmed: The key Quy Nhon city tourism development project is the basis for orientation and best exploitation of the city's tourism potential, at the same time mobilize resources, attract investment, promote tourism, step by step build the tourism brand of Quy Nhon coastal city in the hearts of domestic and international tourists.
Mr. Ngo Hoang Nam - Chairman of the People's Committee of Quy Nhon City believes: Enterprises will accompany Quy Nhon city to promote sustainable development commensurately with its potential, reaching out to Asia.
“This is a very necessary project, making an important contribution to the implementation of the tourism development strategy of Quy Nhon - Binh Dinh in the immediate as well as in the long term. Quy Nhon strives to welcome over 7.2 million tourists, including 1.8 million international visitors, tourism revenue reaches over 13,000 billion VND by 2025" - Mr. Nam said.
In order to realize this vision, Mr. IL-Dong Kwon – Chief Executive Officer and Member of the Partnership, General Director of BCG Vietnam emphasized: BCG has used the top world staff in addition to the domestic dedicated staff to implement the project.
Mr. IL-Dong Kwon – Chief Executive Officer and member of the Partnership, General Director of BCG Vietnam.
Estimated time to implement the project is 16 weeks and the project goes through 2 phases, including: Assessment of actual situation of the tourism industry in Quy Nhon City with its strengths and weaknesses and development of a detailed master plan with a tourism strategy manual and a specific implementation roadmap.
BCG Group has conducted initial surveys and assessed: Sea tourism is Quy Nhon's core tourism property. The capital city of Binh Dinh possesses 72km of beautiful coastline, with many beaches on par with Asia's most famous destinations.
Quy Nhon also owns many other natural assets that can be developed and widely promoted such as: Hai Giang peninsula, Phuong Mai sand dune, Cu Lao Xanh island, Hon Seo island, Hon Kho island, Ba Hoa mountain, Thi Nai lagoon, Mui Rong, Giang Tien Waterfall,...
Quy Nhon has full potential to become a world famous tourist destination.
“Quy Nhon has too many opportunities for development like Singapore and Hong Kong – the countries also started from a deep-sea port, tourism and resort real estate. Especially after the Covid-19 pandemic, the demands for sea and nature tourism of global tourists highly increase. Tourists all yearn to visit dream destinations with attractive natural scenery. Quy Nhon beach paradise will be Asia's top destination in the near future," Mr. IL-Dong Kwon emphasized.
Mr. Truong Van Viet - Vice Chairman and Deputy General Director of Hung Thinh Corporation added: Quy Nhon's Asian vision has a solid basis to soon be realized. Because, Quy Nhon, Binh Dinh is currently one of the leading localities, a bright spot in socio-economic growth of the central key economic region.
Binh Dinh is also a locality with a record budget revenue in 2021, the rate of infrastructure investment surpassed major cities that have developed strongly in tourism. The infrastructure system is increasingly improved with a large seaport system that is rich in development potential and Phu Cat airport that is expected to soon be upgraded to an international airport.
“With the dedication to create qualified real estate products at the places where we go to, in Binh Dinh, Hung Thinh Corporation always strives to accompany the province and Quy Nhon city in socio-economic construction and development activities, contributing to bringing Quy Nhon to the world level.
With this tourism development project, we expect that by 2030, or even earlier, Quy Nhon will become a leading destination not only in Asia but also globally", Mr. Viet shared.
Mr. Truong Van Viet - Vice Chairman cum Deputy General Director of Hung Thinh Corporation said: Quy Nhon's Asian vision has a solid basis to soon be realized.
In fact, Hung Thinh Corporation has been implementing strategic steps to contribute to enhancing the position of the coastal city.
A series of comprehensive cooperation has been implemented by Hung Thinh Corporation such as cooperating with Vietravel to carry out promotional programs, connecting Quy Nhon with potential international tourism markets in Europe, America, Australia, Japan, Korea, Hong Kong.
Hung Thinh Corporation has also cooperated with Quy Nhon University and Pegasus International School to deploy full-time and short-term training programs according to international standards to prepare human resources for tourism.
In particular, Hung Thinh Corporation and its member units have been implementing a series of large-scale real estate projects in Quy Nhon.
In particular, the "world-class smart commercial tourist peninsula city" MerryLand Quy Nhon located in Hai Giang is a prominent highlight contributing to drastically changing the appearance of the coastal city. With total investment capital of phase I up to VND 57 trillion, with the participation of nearly 20 famous global brands in architectural design, exploitation and operation such as: Greg Norman, Marriott, Sheraton, Steelman Partners ..., MerryLand Quy Nhon will be a destination to satisfy all the high-class travel needs of global tourists.
MerryLand Quy Nhon will be a new destination, filling the gap of high-end tourism in Quy Nhon.
Providing a complex of villas, high-class resorts - hotels with amusement parks, water parks, marinas having the largest double-hull yacht in Southeast Asia, 18-hole coastal golf course,... MerryLand Quy Nhon will contribute to turning Hai Giang - Quy Nhon into a funnel to welcome international tourists and refresh the journey of Vietnamese tourists.
With the companionship of People's Committee of Quy Nhon City, the contribution of BCG Group and Hung Thinh Corporation's desire to serve and contribute to the community, Quy Nhon is confident to become Asia's leading tourist destination by 2030.